I wouldn’t say this project has got much further since monday due doing context tuesday and being busy with the organisation of the actual pop up shop & helping the third year make some money for their show.
But I have come to the conclusion to totally disregard idea “1” and concentrate on following the route of helping people choose a typeface for its purpose rather than its look.
I found a great quote
We often feel paralysed by choice and make no choice, but the thing is, no choice is a choice
I feel that its true with typography the choice can be totally overwhelming there actually choosing a typeface on its use it far more easier than judging it on its looks.
So trying to come up with some ideas to discuss tomorrow, ones that I favour;
– A game, that you have to match the typeface with its use, perhaps card based
– A set of pencils displaying popular types as their proper usage
– Tins/boxes that have a long list of typefaces and uses
– Something similar to a pantone swatch/colour book to choose typefaces by family
Not very good/wild/exciting ideas… getting rather bogged down with the ideas process rather than enjoying it, as I know that they are not exciting enough.