Brief Statement

My starting issue was that I feel many young designers focus to much upon creating visually appealing design rather than something with meaning and content.

I addressed this issue by creating a project slip that encourages the designer to go through the process of design and to engage with the thinking and the design decisions before heading to the computer to make rushed/purely visual decisions.

This slip helps designers make more conscious design decisions, therefor adding value to their work as the content will back up their chosen form.

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