Unit 10 – Self Directed Project: Brief 1 – Research: Colour


Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

To the human eye, orange is a very hot colour, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the color of fall and harvest. In heraldry, orange is symbolic of strength and endurance. Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design. Orange is very effective for promoting food products and toys.


Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this color. When overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms. Yellow is seen before other colors when placed against black; this combination is often used to issue a warning. In heraldry, yellow indicates honor and loyalty. Later the meaning of yellow was connected with cowardice.

Use yellow to evoke pleasant, cheerful feelings. You can choose yellow to promote children’s products and items related to leisure. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Men usually perceive yellow as a very lighthearted, ‘childish’ colour, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes. Yellow is an unstable and spontaneous colour, so avoid using yellow if you want to suggest stability and safety. Light yellow tends to disappear into white, so it usually needs a dark color to highlight it. Shades of yellow are visually unappealing because they loose cheerfulness and become dingy.


Grey is timeless, practical, and solid. A longstanding favorite suit color, gray can mix well with any color. Although well like and often worn, people rarely name grey as a favourite colour possibly because Grey also is associated with loss or depression.

Colour meanings found – http://www.color-wheel-pro.com/color-meaning.html and – http://www.squidoo.com/colorexpert

I feel like Grey would be the best colour to represent time as from the meanings I have found, it is a timeless colour, it is pretty much neuter, it is serious and something that sits in the background not really wishing to be noticed. The idea of time is a bit like this, it is constantly there but you don’t always notice it. You only notice time when you are consciously aware of it, for example when you are cooking and you need to make sure something boils for only 5 minutes. This is when time comes into the foreground of our minds, I plan to experiment with this idea of grey being bolder or more noticeable in my design when time is an important factor.

I will also experimenting using the colours orange and yellow as I feel like the wording describes the process of making jam, yes its a bit hectic, but I think that is the unknowing part. Also it is creative, cooking involves adding ingredients together which means there can be a variety of outcomes. I think it will be interesting to see the use of colour used against grey as one is quite understated and the others are bold and brash so it should be a contrast.

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