Unit 10 – Brief 2: Authentic Visual Identity – Project Ideas

Aim: To focus on design that responses to content.

Intention: To redesign the University of the Arts identity.

Why: I feel that the new UAL logo is a poor representation of the separate, and very different universities.

Solution:
To redesign the UAL identity by using the aims of each university. I hope to create a meaningful and authentic identity that incorporates the individual values of each university.

Next Steps:

Research: What identity is, who, what, why, where, how, process?
Research: Each 6 colleges

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: