Unit 10 – Brief 2: Authentic Visual Identity – Project Ideas

Aim: To focus on design that responses to content.

Intention: To redesign the University of the Arts identity.

Why: I feel that the new UAL logo is a poor representation of the separate, and very different universities.

To redesign the UAL identity by using the aims of each university. I hope to create a meaningful and authentic identity that incorporates the individual values of each university.

Next Steps:

Research: What identity is, who, what, why, where, how, process?
Research: Each 6 colleges

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