Monthly Archives: February 2013


For this brief, you are asked to conceive and direct your own project in response to a question set by one of your studio tutors, based on the community of practice that they represent.

Suggested Research

Almost 50 years ago, Ken Garland wrote a call for action, urging designers to question their priorities and purposes. The rest is history…

First Things First Manifesto 2000 (1999; 1964)
Ken Garland

First Things First Revisited, 2000
Rick Poynor

First Things Next, 2001 (Emigre 59)
Rick Poynor

Last Things Last Manifesto, 2004
Choussat & Antonio
(Eat Sleep Work / Play)

Last Things Last Manifesto, 2012
Ken Garland

Tutors Question – What is your message to society?
Tutors Practice – Typography & Language

– How type and language can be used to communicate a message to society…


Last Things Last

Design is better than fine art.

Designers are self-centered, but at least they know it.

Design must be playful, but it is to be considered seriously.

Work hard, play hard, do both at the same time.

Designers dispose and propose.

Design should be strategically thoughtful.


Never just do it, sometimes just do it, do it quick, do it right.

Never feel comfortable. Take risks. Produce original work.

The world is only black and white, there are no greys.

Burn your idols on a stick, and all your work while you are at it.


Fuck design, let’s dance.

Yes go ahead, take the last cookie.”

Basically the manifestos were about the value of design, the power that graphic designers have. Therefore they should use this power in a good way rather than just designing to sell things – consumerism.

I understand that graphic design is a great tool to communicate with. I have always felt conscious that the content of a design piece is important as it is this what carries the message. Design based purely on aesthetics is rubbish, it has no value and undermines the purpose and the integrity of design.

So, this brief is about how design is a powerful tool, where it can call people to action, change the way they behave, act or move.
As this project has to be linked with my tutors practice, I will focus on typography and the use of language. Now I just need to decide what I want to communicate to people.


Yesterday when I was at work with my dad, we had a conversation with the owner/salesman of a Firm. We were talking about his trip to devon last week as he has a home there too.
He was telling us how he took the tube from New Spiterlfields Market – So Leyton Stone to get to Paddington, however for some reason or another he was unable to take the route that he is used to. This caused some issues. The owner is coloured blind. He really struggles with seeing browns and blues, they end up just looking grey. Therefore when he was attempting to figure out which line was the Bakerloo line using the key, he was unable to do so. He said that he had to ask a stranger to show him which line it was, and that he felt quite embarrassed, as if people might think he was stupid.

We was talking and thought it would be a great idea if there was a tube map for those who are colour blind. After a quick google search, there is one – see below.

However, this map is only online, here is what the TFL states

We produce a range of guides in alternative formats to help you plan and make journeys. All of the guides can be obtained free of charge by completing the order form below.

I feel that this isn’t right, why can’t these maps be available within the station incase a situation like above occurred. I guess it could be seen a discrimination against those with a visual disability.

So I could for my self directed brief, propose a new map that is multifunctional. It caters for those who have trouble seeing different colours as well as remaining an iconic visual piece that uses colour for those who can see it well.

Link to my PDF


This week consisted of presenting my work in a PDF format to my tutor as well as another tutor.
I had 5 minutes to speak about 3 projects. Some how I managed to talk about them in just 4, meaning I probably missed out really important things that I was meant to say.

This assessment is to tell us where we are with our work, if we gave it all in now at its current state, the grade we are given is what we will get if we gave in this work in may…

I predict that I will get a C, because I already feel that my work is much better than last year, I do far more experimentation that I used to, and I have also looked at other materials, not just print items. However I do no have any final outcomes… other than the UAL logo, but this isn’t really a finished brief.

One part of the presentation that took me by surprise was the fact that I was asked questions. Stupid to assume that there were not going to be any. The questions I was asked were : What do I want to do after university. I responded “Get a job” but apparently that is too vague. So I continued to mention that I want to work in a multidisciplinary studio. Then I was asked what one! Obviously I was on the stop and I literally could only think of Johnson Banks, as this was a studio that I researched a lot when looking at the UAL rebrand.

So the questions didn’t go too well. As I didn’t prepare, however I have had a longer thing about where I wish to work or with anyway;

(Just put in alphabetical order)

– Jamie Wieck
– Johnson Banks
– Kent Lyons
– Mat Dolphin
– Someone
– Why Not Associates

Obviously I understand that this options may be totally unrealistic, but I am still going to contact them and ask for a chat, perhaps bring my portfolio, even if to get some feedback on my work or tips on how to get a job!

Its starting to get worryingly realistic that myself and probably a million other graduating students will be looking to get a job in design at the same time.

1photoToday was final crit day, and got some feedback, mainly on my typography choice plus comments about the colours of the shape however it is was pretty much simple advice. I think I will play with the type some more, as well as focus on just using the identity within the building as otherwise I will be trying to put the identity on a million things (like the posts before). Perhaps I will continue with the business cards and test them out, but really printed material isn’t the most interesting aspect of identity application.



Some of comments were focused on the actual choice of typeface rather than its layout, suggesting that it was too rounded and giving the identity a childish look. When looking at the typeface at a larger scale it is clear that it is not a geometric typeface at all, and it has some quite odd looking letters, for example the G… However the Franklin Gothic has a much better looking G. Also the kerning is a lot tighter, which the geometric typeface was said to be too loose. I have looked at Interstate, but I think this typeface is even more strange, it seems like an odd place for the decender to be cut off. I will test the Franklin Gothic and see what kind of feel it gives to the mark.



I’ve been experimenting and developing more how the identity would work around the building, however I am really struggling with getting the perspective right, for some reason I am finding it hard to visualise what it should look like, therefor I don’t know if I am getting it right.

Next I am going to look at products such as the UAL website, as well colleges plus the general Prospectus’ and bags etc