Unit 10 – Brief 2: Authentic Visual Identity – Final Crit: Feedback

1photoToday was final crit day, and got some feedback, mainly on my typography choice plus comments about the colours of the shape however it is was pretty much simple advice. I think I will play with the type some more, as well as focus on just using the identity within the building as otherwise I will be trying to put the identity on a million things (like the posts before). Perhaps I will continue with the business cards and test them out, but really printed material isn’t the most interesting aspect of identity application.



Some of comments were focused on the actual choice of typeface rather than its layout, suggesting that it was too rounded and giving the identity a childish look. When looking at the typeface at a larger scale it is clear that it is not a geometric typeface at all, and it has some quite odd looking letters, for example the G… However the Franklin Gothic has a much better looking G. Also the kerning is a lot tighter, which the geometric typeface was said to be too loose. I have looked at Interstate, but I think this typeface is even more strange, it seems like an odd place for the decender to be cut off. I will test the Franklin Gothic and see what kind of feel it gives to the mark.



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