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Monthly Archives: March 2013

Today I wanted to do a load of things, however procrastination took the better of me so I didn’t get as much done as I hoped. I avoided designing the actual recipes (AGAIN) and focused on the how the recipes would sit in relation to jam – Labels, Tags, Booklets etc. I thought that knowing the size I was restricted too would help me design, as I would have constraints.

I decided on creating packaging that would also house the recipe. Killing two birds with one stone. I made some paper mock ups just to find a scale, but I still need to get some jam jars, as these will determine the size of the sleeve.

I want the front of the sleeve to signify which jam would be easy, medium and hard to make, but at the same time I feel that it looks a bit under designed with just using colour… perhaps its because this is food packaging, which is usually full of illustrations and over the top. I also tried explaining what/who the jam recipe was for. I am quite drawn to the typographic sleeve, so I will push this further. I think this one connects well with what I am trying to say about the recipe and how hard it is to make, rather than the jam its self.

 

 

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Found it really hard to concentrate today, but maybe its due to me avoiding doing this project… However I did get somewhere. I’ve been mainly focusing on where the designed pieces of text will go. I’ve decided that I will make all 3 jams again and design them as a product which comes with a recipe sheet/booklet etc. I plan to “sell” them as a set. Each will be labelled relating to the difficulty of making.

Novice Strawberry Jam
Competent Raspberry Jam
Expert Blueberry Jam

I wanted to go down the line of it being more fun, like ‘Easy-Peasy’ Strawberry Jam… but after than there is not really a similar tone of description for things that are a bit hard, or really complicated. So i’ve stuck with just the names. The line “For the (insert difficulty) Jam Maker” might be used as a tagline or maybe go with the recipe text… and the jams are just simple.

Tomorrow I will defiantly have to start designing!

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Using typography and layout to communicate the difficulty of a recipe.

Easy

Use of images, lots of space, large text for easy reading

Medium

Fewer images, medium to standard size text, even leading

Harder?

No images – just text, smaller type and leading, maybe uneven spacing?

Children’s books are a perfect example, they have to be designed to reflect the child’s reading ability. There are more images than text to aid the child in visualising the story, therefore gaining a better understanding of the narrative.

My next plan of action is to decide;

– Text/Content
– Typeface
– Imagery
– Colour

The Project

Brief: To prove that information design is about using content to create meaningful design. This self-directed project will look at using recipes for making jam as a platform to prove my theory.

Why:

• Recipes have a conventional layout

• Is not reflective of the cooking process

• Does not visually connect with the complexity of cooking

Intention: To design three different recipe layouts to communicate the differing complexities of each of the cooking processes.

Visual Research
I’m interested in how packing for a product can remain consistent as well as notifying the consumer that the contents may actually be different. e.g Different strengths of spice

Colour is a key element that suggests difference. They layout and typography is typically the same but the use of colour suggests that even though the products in the same range it is somehow different.

I don’t remember what I last posted about this project, it was probably suggesting that I was going to make a website. However I am not doing so anymore. Instead I am making an installation for two reasons. 1. I think that the screen is too restrictive and cannot fully show the scale and mass of tweets I want. 2. I just want to make something!

So I looked at the berg little printer but this was super complicated as you would need to make an app and so that you could then print, but one of my tutors explained to me how this could be done easily and she also had a project that involved this printer set up so we both worked on it today.

We initially started to see if we could connect the Arduino to the internet as this is important to be able to get live tweets. However uni’s ethernet connection is a bit off so it didn’t work. We then began to work on testing the printer and the set up to see if the thermo printer could receive the messages we were sending it.

There were some more issues, due to it being a thermo printer it needed a high amp so that there was enough power to keep the text consistently black as when there are more characters to print the marks made lose their intensity.

Eventually we managed to solve most of the issues and I have now purchased all of my own hardware ready to experiment further with typography and the general design of the tweets. It was a really interesting process and less scary than I imagined. I thought that programming you usually wrote it all from nothing, but there are a lot of great tutorials online where you can cut and paste bits from.

Websites I used:

GrepCode: twitter4j-core-2.2.5.jar – Java Project – Source Code
Twitter4J – A Java library for the Twitter API
UPDATED: Quick Tutorial – Processing & Twitter | blprnt.blg

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Code & Experiments

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It is the end of the first week of easter holidays and I haven’t really got as much done as I had hoped for. I’ve found that production is much harder than the design part. Trying to find people who came make things for you or where to buy the materials is really time consuming.

For this project I was told to experiment some more with the shape, and I did but it just did not work. So I just made edit to the typography. I really liked the angles on the interstate typeface so I used the angle of the logo within the type. I edited the ascenders only. It is a really subtle change but at lest it makes the type seem a bit more personal.

I then went on to design some posters, however I felt that they were just illustrations rather than of any use. I then used the pattern I already had as a letterhead back page. I tried to incorporate the type within the white out, but it felt like it was floating, not really anchored to any position plus it was impossible to keep the text consistent across all pages. I used the text and logo on the other side of the page, but once again the shape changes therefore making it hard to keep the layout consistent. I removed the shape as the back page was bold enough to show which university it was.

After finalising the layout my super friend Becky, basically told me that the pattern wasn’t good enough, and she was right, the triangles looked bad at large scale. They weren’t aligned, there were gaps all over the place. I know they were a bit dodge but thought “that will do”, but as Becky brought to my attention, this is a third year final portfolio project, “that will do” is not the right mentality to have, so I spent the rest of my day making the pattern better. I am happy that I did make it better, as there is no point rushing the work. I will only have 5 projects in my portfolio so I might as well do them well. Its harder with this project as there is pretty much multiples of 6 for everything. Tote bags, Security cards, Badges, Sketchbooks, Letterheads.

The security cards I will probably have to do again, as I sent them to print with the dodge pattern, so if I did it well the first time I wouldn’t have to revisit the work as well as pay out for it again. Anyway its all coming together, but I am limited on what I can complete as to screen print the bags and sketchbooks I need to be able to get into byamshaw. First week of term is going to be hectic!