Unit 10 – Self Directed Project: Brief 1 – Project Development

The Project

Brief: To prove that information design is about using content to create meaningful design. This self-directed project will look at using recipes for making jam as a platform to prove my theory.


• Recipes have a conventional layout

• Is not reflective of the cooking process

• Does not visually connect with the complexity of cooking

Intention: To design three different recipe layouts to communicate the differing complexities of each of the cooking processes.

Visual Research
I’m interested in how packing for a product can remain consistent as well as notifying the consumer that the contents may actually be different. e.g Different strengths of spice

Colour is a key element that suggests difference. They layout and typography is typically the same but the use of colour suggests that even though the products in the same range it is somehow different.


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