Unit 10 – Self Directed Project: Brief 2 – Brief

Brief: To design wine labels that are communicate of the taste of the wine.

Aim/Intention: My intention is to use the label as a canvas to clearly communicate the taste of the wine through appropriate design.

Approach: Using different tastes to inform my design decisions such as materials, typefaces, print choice, colour etc.

Content: Typical information found on wine labels.

System/Structure/Process: concept, research, idea generation, experiment, visualisation etc.

Curation: Visualisation of taste on wine.

What it means for my audience: It means that they will be able to understand quickly as well as make an informed decision of wine before purchasing.

How does this relate to my intention: This relates to my intention as I wish to communicate the flavour of the wine audience .


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