Unit 10 – Self Directed Project: Brief 2 – Research: Visualising Taste

The main aspect of my project is to visualise taste. I am totally aware that this probably is impossible as taste is very subject, however it will be a good challenge none the less. This project does no have one correct way of visualising taste, I think that this allows me to be more experimental and conceptual with my form of illustration/visual.

How do different wines taste? HERE

What is the relationship between wine varieties and flavor components? This visualization attempts to show the strength of these relationships. I culled descriptive flavor words from over 5,000 published wine tasting notes written between 1995-2000 in a major Australian wine magazine. Written by Carl Tashian for Visualizing the Five Senses, a class atITP @ NYU. Special thanks to chef Adam Melonas and sommelier Maria José Huertas for categorizing the flavor words.

This is a really interesting visual, and looks clearly at the kind of tastes and sensations associated with wine.

The thing about taste is that you only know how to describe something as you associate it with something else. For example if a wine has gooseberry flavours, and I drank it, I would be unable to identify or describe that taste as I haven’t tasted it before.

Data Cuisine


Screen shot 2013-04-21 at 12.33.59

This map of Finland shows the differences in alcohol consumption across Finland. Each region is symbolized with typical food from the area; the amount of wine, beer, and spirits consumed (compared to the average) is hown in the fill height of three glasses per region.


Have you ever tried to imagine how a fish soup tastes whose recipe is based on publicly available local fishing data? Or what a pizza would be like if it was based on Helsinki’s population mix? Data Cuisine explores food as a means of data expression – or, if you like – edible diagrams.

Binders full of burgers. visualising the US Election 2012. with burgers & fries

Off on bit of tangent, but it is interesting how people use food to visualise information… politics may not be the best to be visualised with chips. But the culinary data is perfect to be visualised with actual food.

Design Week – Visualising Taste

What does the taste of lime look like? Its colour association might be straightforward but what about it’s texture – is it spiky, round, transparent or opaque?

Artist Marcos Lutyens has tackled the visual identity of tastes for the Future Everything art and music festival which will be held in Manchester in May.

Taste Visualization for Pixar’s Ratatouille – Michel Gagné –

Visualising The Flavour of Data – PDF 

David McCandless – Taste

Wine Blog – Drawing Taste 

‘How do people visualise taste?’

‘Synesthesia-Like Mapping’ is a way to force people to be aware of their senses and analyze them from a different perspective, synesthetic point of view. Based on commonality in visualization database of people’s drawings, I mapped my own drawings -Visualization, Materialization, and Pattern Study of Taste in order to further investigate how our sensorial experiences could shape the objects we use everyday. It was a way to widen our awareness of senses and actually analyze them from a different perspective as cross-wiring sensorial perceptions. Despite the differences between individuals, there are common elements that define a comprehensive basic level of synesthetic experience. Many people with synesthesia use their experiences to aid in their creative process, and many non-synesthetes have attempted to create works that may capture what it is like to experience synesthesia. Psychologists and neuroscientists study synesthesia not only for its inherent interest, but also for the insights it may give into cognitive and perceptual processes that occur in synesthetes and non-synesthetes alike. Therefore my investigation shows that a new way of perceptual processes would challenge our potential sensory experiences and possibly impact on in the process of sensorial perception.

Link to flash/interactive flavour information graphic – HERE


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