You’ve got your company name and business plan together, you’re excited about getting the project into the public sphere and you’re basically ready to hit the ground running. All you need to do is to bring your brand to life.
So you need to get yourself a logo created right? While a logo is a good place to start, there’s more to consider if you want to set out with a strong brand.
Your logo isn’t your brand
A logo is merely a mark of identification: it is the most basic way that your business can be identified. The purpose of the logo isn’t to explain too much or to sell, this is the role of the brand identity.
A brand identity it how a brand wishes to be perceived by it customers and users. This perception is created through the use of consistent and focused elements such as typography, colour palettes, imagery and tone of voice. By the coherent use of these elements you are able to reinforce your brand values.
My latest project while at Eight Arms is a great example of this. Ellen from Eat Me Skinny approached us looking to create a simple blog that allowed her to sell her nutritional plans. In Ellen’s brand toolkit was only her logo, from here we developed the rest of her identity by establishing a vibrant and bold photography, typographic and colour palette to really reinforce who Ellen and her brand is.
Relying solely on a logo to represent who you are, can really sell yourself short. By ensuring you have a well rounded brand identity means you build trust and credibility which are essential to establishing a strong brand.