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Provoke

Provoke. Two week Brief.

I managed to squeeze out 20 ideas, some were really stupid or some were just variations of an idea I had already put down but I felt that I did quite well to get at lest 20 different things down. After this I pretty much got straight into making. I did super quick & rough prototypes just to show for the interim crit.

During the crit I got quite a good response, but the tutor did say that the idea sounded good and honest/serious, but my out come was quite novelty and jokey, and that I needed to match my outcome with my idea better. As in make my piece a lot more precious and delicate.

I spent some more time look around for visual ideas as well as sketching down ideas or visuals of how I wanted the “look” to be of the piece. I know that usually I just use the “form follows function” rule, but in this case I felt that the piece needed styling to convey a meaning and an association of quality and expensiveness. I went for english/clean/simple design to try a replicate the “keep calm, carry on” poster as I feel tea and english*ness go together really well.

I used green as my main colour as I wanted to represent tea leaves. I used Gill sans as that is an english typeface and comes across very clean to look as. I found the saying “At half past three, everything stops for tea” I thought this was perfect for the tea card. This card is something that would be passed around, Originally it would have a given tea bag in, but from then on you would have to replace it and pass it on to a friend which then they would give their own tea bag.

Feedback from final crit;

– Make the margins bigger, everything seems a bit too tight. Infact make the whole thing bigger. Including typeface and front page logo/illustration.

– Use the back of the card for something, perhaps where people can record they date, tea and location?

– Change the fixing from a ribbon to something else so that it stays shut better.

– Make the instructions larger, so that they are more important.

Provoke. Two week Brief.

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To design a message as a gift to motivate action.

This is my final brief of this academic year where I can chose which tutor I want to do a project with, and as I have made a conscious effort not to pick the same tutor for any of the projects, it has worked out pretty well for me, that I get to do a project with a study aboard tutor. Also it seems that the projects pretty good too.

The project is about gifts, and the idea of giving someone something, not necessarily an actual present, as a gift has multiple meanings.

After looking briefly at the suggested research areas I have decied that I don’t wish to look at any depressing subject matter as I feel that alot of people have become desensitised to all the poverty, war and poorly treated animals in the world.

I came across a TED Talk, while looking for information to support my project proposal. That said that with good design things work better, as well as this people when happy are more open to ideas and this then makes them more creative. After looking further into this I found an article in Scientific America titled – “Happiness: Good for creativity, Bad for single-minded focus”.

This article said that “studies find that people are most creative when they are in a good mood” and “With positive mood, you actually get more access to things you would normally ignore”. I’m not to worried about the part where happiness can lead you to be less focused, as I feel people are to focused – Like myself. My tutors are always telling me to experiment more and try to things, but with the stress and negativity of a deadline that makes it pretty difficult, therefore forcing me to have a narrow and focused view which shuts out creative or new ideas.

So in an attempt to become more creative I am going to force myself to come up with 20 ideas of how to show/what is happiness. Then from here I shall try filter down to the best ones and then develop them further e.g Take one initial idea and then try think of 10 ways I could produce or show it.